Growth Analyst, Offline Media
Core
Execute day-to-day campaign management and optimization across Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts to drive upper-funnel acquisition for a meal delivery platform.
Role type
Associate growth marketer (offline media)
Builds
Brand-building and upper-funnel acquisition campaigns for CookUnity's meal delivery service
Domain
Food delivery / Digital & Offline Media
Deliverable
product features
Required skills
Media planning, budget allocation, campaign trafficking, creative asset management, performance dashboarding, structured testing, competitive analysis, data reconciliation
Preferred skills
Media measurement and attribution, MMM experience, audience research, channel performance deep-dives
Technologies
Excel, Linear TV, CTV, Online Video, Radio, Streaming Audio, Podcasts
Responsibilities
Execute day-to-day campaign management across offline media channels; Support media planning, budget allocation, and pacing oversight; Own campaign trafficking, creative asset management, and quality assurance; Build and maintain performance dashboards tracking key metrics; Execute structured testing plans for creative rotation and audience targeting; Collaborate with agency partners on campaign setup and optimization; Support development of media recommendations via competitive analysis and audience research; Help build measurement frameworks by pulling data and reconciling discrepancies; Stay current on offline media industry trends and platform updates.
Seniority
Associate, execution-focused IC