Senior Director, Marketing Customer Intelligence
Core
Enterprise architect for customer valuation, marketing efforts, and media measurement; leads a Center of Excellence for unified measurement of Retail Media, Core Marketing, Customer Insights, Data Governance, and Behavioral Analytics.
Role type
Senior Director, Marketing Customer Intelligence
Builds
Unified measurement ecosystem, behavioral analytics roadmaps, and enterprise data governance standards for Marketing, Merchandising, and Operations.
Domain
Retail / Marketing Analytics / Data Governance
Deliverable
production ML models | dashboards & analysis | research
Required skills
Retail Media Measurement, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Behavioral Analytics, Data Governance, Privacy Compliance, Experimental Design, Stakeholder Management, Executive Communication, Team Leadership
Preferred skills
Full-funnel marketing measurement, Data Clean Rooms, Incrementality Testing, Privacy-safe measurement solutions, Cross-channel multi-touch attribution analysis, Technical data infrastructure knowledge
Technologies
Data Clean Rooms, MMM, MTA, BI tools, Marketing Technology stack
Responsibilities
Own vision and roadmap for Customer Data Governance and Retail Media Measurement; Drive behavioral analytics (LTV, churn, path-to-purchase); Ensure privacy compliance and data hygiene; Build and lead a team of analysts and strategists; Partner with Data Science and Engineering for dashboard prioritization; Translate complex analytics into executive narratives.
Seniority
Senior Director, hands-on IC with team leadership