Senior Director, Marketing Customer Intelligence
Core
Enterprise architect for customer valuation, marketing efforts, and media measurement, building a Center of Excellence for unified measurement of Retail Media, Core Marketing, Customer Insights, Data Governance, and Behavioral Analytics.
Role type
Senior Director, Marketing Customer Intelligence
Builds
Unified measurement ecosystem, behavioral analytics roadmaps, privacy-safe measurement solutions (Data Clean Rooms, MMM, Incrementality Testing), and enterprise data governance standards.
Domain
Retail / Marketing Analytics / Data Governance
Deliverable
production ML models | dashboards & analysis
Required skills
Retail Media Measurement, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Behavioral Analytics, Data Governance, Privacy Compliance, Experimental Design, Executive Communication, Team Leadership
Preferred skills
Master's degree in analytics/statistics, 10+ years in marketing/media, 4+ years in measurement/data governance, 5+ years leading teams, Privacy-safe measurement expertise, AI Ethics
Technologies
Data Clean Rooms, MMM, MTA, BI tools, Marketing Technology stack
Responsibilities
Own vision and roadmap for Customer Data Governance and Retail Media Measurement; Drive behavioral analytics roadmap (LTV, churn, path-to-purchase); Ensure privacy compliance and data hygiene standards; Build and lead a team of technical analysts and strategists; Partner with Data Science to prioritize dashboard/BI tool requirements; Translate complex analytics into executive narratives.
Seniority
Senior Director, strategic leadership with hands-on oversight
