Digital Analytics & Insights Manager
Core
Transform customer and website data into strategic recommendations to enhance search visibility, improve website usability, optimize customer experiences, and increase qualified leads for Dignity Memorial's digital ecosystem.
Role type
Manager, Digital Analytics & Insights
Builds
Digital measurement strategy, executive dashboards, and data-driven marketing optimization for a large funeral home and cemetery provider.
Domain
Digital Marketing & Web Analytics
Deliverable
dashboards & analysis
Required skills
Google Analytics 4 (GA4), Google Tag Manager, executive dashboarding (Power BI/Looker/Tableau), customer journey analysis, SEO measurement, conversion optimization, attribution modeling
Preferred skills
Experience with large enterprise websites, emerging AI-driven traffic source analysis
Technologies
GA4, Google Tag Manager, Power BI, Looker Studio, Tableau
Responsibilities
Analyze website performance and customer behavior to identify opportunities for traffic and lead generation; Lead recurring business reviews highlighting key trends and recommended actions; Own the digital website measurement strategy and ensure data governance; Measure and analyze performance of digital marketing channels including SEO, Paid Search, and Social Media; Analyze customer journeys to identify friction points and recommend UX improvements; Monitor trends affecting Google Search and AI-powered search experiences.
Seniority
Manager, strategic leadership & hands-on analytics