Digital Analytics & Insights Manager
Core
Transform customer and website data into strategic recommendations to enhance search visibility, improve website usability, and increase qualified leads for Dignity Memorial's digital ecosystem.
Role type
Manager, Digital Analytics & Insights
Builds
Executive dashboards, KPI reports, and data-driven strategies for website UX and marketing investments
Domain
Digital Marketing & Web Analytics
Deliverable
dashboards & analysis
Required skills
Google Analytics 4 (GA4), Google Tag Manager, executive dashboarding (Power BI/Looker Studio/Tableau), customer journey analysis, SEO measurement, conversion optimization, attribution modeling
Preferred skills
Experience with large enterprise websites, emerging AI-driven traffic source analysis
Technologies
GA4, Google Tag Manager, Power BI, Looker Studio, Tableau
Responsibilities
Analyze website performance and customer behavior to identify traffic and engagement opportunities; Lead recurring business reviews highlighting key trends and recommended actions; Own the digital website measurement strategy and ensure data governance; Measure and analyze performance across digital marketing channels including SEO, Paid Search, and Social Media; Analyze customer journeys to identify friction points and recommend UX improvements; Monitor search engine and AI search trends to address visibility issues
Seniority
Manager, hands-on IC
