Data Analyst
Core
Define event tracking, analyze conversion funnels, and optimize e-commerce performance using web analytics and data insights.
Role type
Data Analyst (Digital Analytics & Growth)
Builds
Conversion funnel optimizations, data-backed insights for e-commerce growth, and validated tracking implementations.
Domain
E-commerce / Digital Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Web analytics tools (GA4, Mixpanel, Amplitude, Shopify Analytics, Adobe Analytics), Excel, BI tools (QlikSense), AB testing, Event tracking, Data quality validation
Preferred skills
Product analytics, Large dataset management (via careerplan.io/jobs/62-002-10-379-data-analyst-at-global-e)
Technologies
Google Analytics, Mixpanel, Amplitude, Shopify Analytics, Adobe Analytics, QlikSense, SQL, Excel
Responsibilities
Define and maintain event tracking across web and product platforms; Analyze customer conversion funnels and trends to identify optimization opportunities; Monitor KPIs related to conversion and engagement; Collaborate with cross-functional teams to support new feature launches; Ensure web analytics data accuracy in BI dashboards; Conduct AB testing to measure feature and growth initiative effects.
Seniority
Mid-level, hands-on IC