Brand Manager, V8 Energy
Core
Drive growth for the V8 Energy brand within Campbell's Meals & Beverages Division by executing brand, financial, and share objectives.
Role type
Senior Brand Manager (FMCG)
Builds
V8 Energy brand portfolio, including line extensions and new packs
Domain
Food & Beverage / Consumer Packaged Goods
Deliverable
product features
Required skills
Brand strategy, integrated marketing campaigns, business analytics, P&L management, innovation platform development, cross-functional leadership
Preferred skills
MBA, food and beverage industry experience, category strategy in adjacent categories
Technologies
Microsoft Office, IRI Unify, Nielsen, SPINS
Responsibilities
Develop holistic views of macro trends and competitive landscape; partner with Integrated Marketing for content and activation; lead business analytics and volume forecasting; manage P&L and identify margin-improvement opportunities; manage and develop junior brand managers.
Seniority
Senior, hands-on IC