Sr. Manager, Go to Market
Core
Senior Manager leading Go-to-Market strategy for the Bakery & Cookies category, connecting field sales with marketing, finance, and supply chain to execute brand and sales objectives.
Role type
Senior Manager, Go-to-Market (Category & Sales Strategy)
Builds
Category trade management plans, annual operating plans, promotional support plans, and innovation/seasonal drive initiatives for Bakery & Cookies.
Domain
Consumer Packaged Goods (CPG), Food & Beverage, Retail Sales
Deliverable
product features
Required skills
CPG sales strategy, trade marketing, customer management, financial acumen (retailer P&L), cross-functional influence, process management, analytical skills, negotiation
Preferred skills
Food industry experience, direct-store-delivery (DSD) experience, Revenue Growth Management, Sales Finance, Category Management, MBA
Technologies
None stated
Responsibilities
Partner with sales and marketing leads to execute brand and sales initiatives; Co-develop Gross/Net Sales and trade Annual Operating Plan targets; Optimize promotional support plans to maximize ROI; Collaborate on assortment and innovation goals; Own communication of customer forecasts and business drivers; Identify risks/opportunities against the annual plan; Lead execution of category big bets including seasonal drives.
Seniority
Senior Manager, hands-on IC with strategic leadership