Customer Sales Lead - HEB
Core
Develop and execute joint business plans with HEB to drive volume, profit, and share growth for Campbell's Snacks portfolio, focusing on Cookies and Crackers across Brick & Mortar and Ecommerce channels.
Role type
Senior Customer Sales Lead (CPG)
Builds
Sales volume, profit, and market share for Campbell's Snacks categories
Domain
Consumer Packaged Goods (CPG) / Retail Sales
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Joint business planning, forecasting, trade investment management, category management, shopper insights analysis, P&L management, cross-functional leadership, strategic customer relationship building, trade promotion strategy, risk management, new item sell-in execution, deduction balance management, competitive dynamics analysis
Preferred skills
DSD experience, supply chain knowledge, advanced analytical skills, negotiation, senior-level stakeholder engagement
Technologies
Circana, Nielsen, Campbell's Sales Planning and Customer Investment systems
Responsibilities
Lead joint business planning and annual strategic planning with HEB; manage sales performance, trade spending, volume, and forecast accuracy; drive cross-portfolio initiatives for growth; utilize data and shopper insights to identify opportunities; partner with internal teams (Shopper Insights, Category Management, Finance, Supply Chain); conduct category business reviews and post-event analyses; develop accurate monthly forecasts; manage trade funding compliance and deduction balances; influence cross-functional stakeholders to align on customer priorities.
Seniority
Senior, hands-on IC with strategic ownership
