Manager Category Strategy
Core
Develop category strategy for assigned CPG categories by integrating consumer, shopper, and competitive insights to inform brand, commercial, and innovation decisions.
Role type
Manager, Category Strategy
Builds
Category strategy frameworks, shelving recommendations, assortment priorities, and strategic narratives for customer teams and leadership
Domain
Consumer Packaged Goods (CPG) / Retail Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> research (strategic frameworks, analyses, narratives)
Required skills
Category strategy, strategic thinking, analytical skills, CPG commercial mechanics (RGM, trade, innovation), syndicated data fluency (Circana/NielsenIQ), planogramming, shopper insight tools, storytelling
Preferred skills
None stated
Technologies
Circana, NielsenIQ, Planogramming tools, Retailer POS systems
Responsibilities
Support category strategy refresh cycles led by Sr Manager/Associate Director, Develop category strategy outputs including shelving and assortment priorities, Translate insights into strategic recommendations, Partner with Brand/Sales/Insights/R&D, Build category narratives and selling stories, Maintain view of category trends and competitive activity, Conduct deep-dive analyses on opportunities and white space
Seniority
Manager, hands-on IC