Sr Manager, Category Strategy
Core
Leads strategic initiatives for a CPG portfolio across all channels, focusing on distribution, shelving, and shopper behavior to drive category performance.
Role type
Senior Manager, Category & Shopper Strategy
Builds
Distribution and shelving strategies, planogram recommendations, and joint business plans for retail customers.
Domain
Consumer Packaged Goods (CPG) / Retail Strategy
Deliverable
product features
Required skills
Category Management, Syndicated Data Analysis (IRI, Nielsen), Space Management Software (JDA, Apollo), Customer Sales Management, Shopper Insights, Strategic Planning
Preferred skills
Advanced Excel, PowerPoint, Storytelling, Cross-functional Leadership
Technologies
IRI, Nielsen, Numerator, JDA, Apollo, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Develop strategic recommendations based on data analysis and insights; Generate category and shopper insights-based selling materials; Prioritize product and assortment based on category contribution; Support price/pack architecture and channel strategy; Execute New Item Sell-In strategies; Provide planogram and aisle flow recommendations; Brief senior leadership on category trends and research findings; Develop business strategies for various channels of trade; Train and guide field-based team members on execution quality.
Seniority
Senior Manager, hands-on IC with strategic oversight