Commerce Marketing Analyst
Core
Drive business growth for Campbell's eCommerce by delivering actionable insights, monitoring performance, and optimizing campaigns across retailers and platforms.
Role type
Commerce Marketing Analyst
Builds
eCommerce marketing programs and shopper experiences for CPG brands
Domain
Consumer Packaged Goods (CPG) / eCommerce / Retail Media
Deliverable
dashboards & analysis
Required skills
eCommerce analytics, budget management, data interpretation, dashboard creation, cross-functional collaboration, retailer performance analysis
Preferred skills
Retail media platform familiarity, marketing BI tools, agency management, post-campaign analysis, digital attribution methodologies
Technologies
Microsoft Excel, reporting tools, performance scorecards
Responsibilities
Monitor and report on campaign KPIs; maintain scorecards and dashboards; identify trends and risks; analyze data to uncover root causes; translate data into insights for stakeholders; manage Commerce Marketing budgets; partner with agencies on creative execution and timelines; gather retailer performance data for strategic planning.
Seniority
Mid-level, hands-on IC