Sr Customer Sales Lead, Walmart
Core
Lead integrated growth planning and brand strategy execution for Campbell's salty snacks portfolio at Walmart.
Role type
Sr Customer Sales Lead (CPG)
Builds
Integrated growth plans, trade promotion strategies, and category management initiatives for Walmart.
Domain
Consumer Packaged Goods (CPG) / Food & Beverage / Retail
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
P&L management, category management, sales planning, trade promotion strategy, consumer insights analysis, supply chain forecasting, negotiation, stakeholder management at executive levels, data analysis (syndicated data)
Preferred skills
DSD business management, supply chain operations knowledge, category & brand knowledge
Technologies
Sales planning tools, customer investment systems, syndicated data platforms (IRI/Nielsen)
Responsibilities
Lead integrated growth planning and annual strategic plans with Walmart; manage supplier relationships on assigned categories; develop and implement trade promotion strategies; conduct post-event analysis to evaluate promotional results; monitor and manage deduction balances; leverage shelf solutions to drive retail availability; conduct category business reviews using loyalty and syndicated data; develop accurate monthly forecasts to maximize supply chain efficiencies; sell in new items and achieve optimal distribution; manage trade funding in accordance with company standards.
Seniority
Senior, hands-on IC