Behavioral Science Manager, Trends and New Platforms
Core
Lead consumer trend identification and translate insights into actionable growth strategies for portfolio strategy, new product development, and marketing.
Role type
Manager, Behavioral Science (Trends & New Platforms)
Builds
Actionable growth strategies and frameworks for CPG portfolio
Domain
Consumer Packaged Goods (CPG)
Deliverable
product features
Required skills
Consumer trend identification, data synthesis (POS, syndicated research, social listening), strategic business partnering, framework development, cross-functional collaboration, AI-enabled trend identification, competitive brand tracking
Preferred skills
Experience with Circana or Nielsen platforms, third-party partner management
Technologies
Circana, Nielsen
Responsibilities
Establish strategic partnership with Demand Science, Brand, R&D, Sales, and Marketing teams; Synthesize insights from diverse data sources to identify emerging consumer trends; Create reporting, frameworks, and tools to translate trends into growth strategies; Lead quarterly trend share-outs with senior leaders; Identify and track performance of emerging brands; Advise on annual operating and strategic business plans; Partner to pilot AI-enabled approaches for trend identification; Provide behavioral science support for New Platforms projects
Seniority
Manager, hands-on IC
