VP Marketing
Core
Shape the future of bp's TravelCenters of America brand portfolio and drive measurable business growth through integrated marketing leadership.
Role type
VP Marketing (Strategy & Team Leadership)
Builds
Integrated marketing strategies, customer engagement programs, and brand growth initiatives for bp's Convenience & Mobility business.
Domain
Retail / Convenience / Petroleum / Mobility
Required skills
Strategic marketing leadership, integrated marketing planning, team leadership, multi-channel marketing execution, marketing ROI optimization, stakeholder management, data-driven decision-making, loyalty program management, cross-functional collaboration, retail/consumer industry experience
Preferred skills
Experience with centralized and offshore capabilities, agency relationship management, global matrixed organization experience, test-and-learn experimentation culture
Technologies
CRM, media, social, digital marketing, B2B communications, retail activation
Responsibilities
Develop and execute multi-year marketing strategy; lead a team of ~10 marketing professionals; oversee regional marketing activities and campaign execution; optimize marketing spend and performance frameworks; partner with commercial and executive leadership; drive customer acquisition, engagement, and loyalty.
Seniority
Executive, strategic leadership & team management
