Demand Generation Specialist
Core
Execute and optimize paid media campaigns across EMEA to drive high-quality Marketing Qualified Leads (MQLs) and accelerate pipeline growth for a cybersecurity company.
Role type
Demand Generation Specialist (Paid Media & Campaign Execution)
Builds
Regional paid media campaigns, content syndication programs, and lead flow pipelines.
Domain
Cybersecurity / B2B Technology / SaaS
Required skills
LinkedIn Campaign Manager, B2B paid media campaign management, paid social channels, content syndication management, lead qualification and data quality, campaign performance tracking and reporting, budget and financial administration, GDPR compliance, cross-functional collaboration
Preferred skills
Paid display and paid search, third-party B2B publisher coordination, ABM intent platforms (6sense, Demandbase), digital marketing analytics suites, CRM and marketing automation platforms, generative AI tools
Technologies
LinkedIn Campaign Manager, 6sense, Google Sheets, Salesforce, Marketo, Google Analytics, Adobe Analytics, Tableau
Responsibilities
Build, launch, and manage EMEA-specific paid media campaigns; Partner with B2B publishers to execute content syndication campaigns; Monitor campaign performance metrics and generate reports; Collaborate with regional marketers and creative teams on campaign strategy and creative development; Maintain feedback loops with BDRs to optimize lead quality; Track and manage regional paid media spend and reconcile vendor invoices.
Seniority
Mid-level, hands-on IC
