Marketing CRM Sr. Analyst
Core
Own end-to-end CRM campaign creation, execution, and automation; manage lead flow, funnel optimization, and reporting to drive B2B lead quality and conversion.
Role type
Senior Marketing CRM Analyst
Builds
Automated CRM campaigns, lead scoring models, and performance dashboards for B2B sales teams
Domain
B2B Marketing / CRM
Required skills
Salesforce CRM, Account Engagement, lead management, funnel analysis, data integrity, campaign automation, stakeholder partnership, KPI evaluation, ad hoc reporting
Preferred skills
Ringlead, Zoominfo, GTM Studio
Responsibilities
Create and execute automated CRM campaigns; manage data imports and integrity across CRM and third-party sources; troubleshoot system errors affecting lead flow; audit conversion funnels and recommend fixes; build and refine lead scoring models; deliver performance reporting and actionable insights across channels
Seniority
Mid-Senior, hands-on IC