Sr Product Marketing Manager, T-Life
Core
Define marketing strategy, positioning, and messaging for T-Life digital app to drive downloads, engagement, and enterprise objectives.
Role type
Senior Product Marketing Manager
Builds
Digital app experiences and Go-To-Market strategies for T-Life
Domain
Telecommunications / Consumer Digital Services
Deliverable
product features
Required skills
Product lifecycle management, Go-to-market strategy, Product positioning, Messaging development, Content strategy, Sales enablement, Customer research, Competitive analysis, Launch planning, Market retention strategies
Preferred skills
Digital app journey expertise, Technical foundation, Cross-functional partnership
Technologies
Digital apps, Webinars, Content management tools
Responsibilities
Develop product positioning and value propositions; Create product collateral and sales tools; Author original product content; Deliver training sessions; Foster analyst relationships; Develop competitive comparison guides; Support launch planning and GTM execution; Conduct win/loss analysis; Drive product retention and up-sell strategies; Monitor product performance in the market.
Seniority
Senior, hands-on IC