Sr Commercial Marketing Manager
Core
Develop and implement strategies to promote company growth and awareness across the prepaid consumer base, focusing on increasing revenue per account (ARPA) through data analytics and customer insights.
Role type
Senior Commercial Marketing Manager
Builds
Strategic vision and campaigns for prepaid services and products
Domain
Telecommunications / Consumer Marketing
Deliverable
product features
Required skills
Offer and promotion strategy, Segmentation and targeting, Measurement and KPIs, Lifecycle and retention marketing, Cross-functional partnership, Critical thinking
Preferred skills
Driving strategy cross functionally, Analyzing customer and business data, Prepaid knowledge
Technologies
Propensity models, Agentic offer engines, Usage signals
Responsibilities
Develop marketing strategies using data analytics to articulate market opportunities, Collaborate with product and GTM teams to plan campaigns across multiple channels, Test, measure, and iterate business performance against KPIs, Lead discovery phase for new opportunities and present recommendations to senior leadership
Seniority
Senior, hands-on IC