Sr Business Analysis Manager - Media Analytics, Mint Mobile
Core
Lead analytical initiatives to evaluate and optimize paid media performance across channels, producing insights that advise campaign strategy, investment efficiency, and business outcomes.
Role type
Senior Business Analysis Manager (Media Analytics)
Builds
Media measurement, scenario planning, and analytics that drive media decisions for T-Mobile enterprise brands including Mint Mobile.
Domain
Telecommunications / Paid Media Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python, Databricks, Media Mix Modeling (MMM), Experimentation (A/B testing, geo-lift), In-platform attribution, Forecasting, Data visualization (Tableau, Power BI), AI/GenAI tools, Storytelling
Preferred skills
Experience with AdTech platforms, Knowledge of paid media ecosystem (Search, Social, Display, Video, OTT, TV, Audio, OOH)
Responsibilities
Lead analytical initiatives to evaluate and optimize paid media performance; Own end-to-end analytical workflows from data sourcing to delivering recommendations; Apply and interpret core measurement methods; Support forecasting and scenario planning; Act as trusted analytics partner to marketing collaborators; Translate analytical findings into clear narratives for non-technical audiences; Use AI and GenAI tools to automate reporting and accelerate insight generation.
Seniority
Senior, hands-on IC with leadership responsibilities