Broadband Integrated Marketing Manager
Core
Develop and execute integrated acquisition marketing initiatives for T-Mobile's Home Internet portfolio (Fiber and 5G Home Internet) across paid, owned, earned, retail, and digital channels.
Role type
Senior Integrated Marketing Manager (B2C)
Builds
Coordinated marketing programs and campaign execution for Home Internet acquisition
Domain
Telecommunications / Consumer Internet
Deliverable
product features
Required skills
Integrated Marketing, Campaign Management, Brand Management, Customer Insights, Data Analysis, Marketing Analytics, Omnichannel Marketing, Strategic Thinking
Preferred skills
C-Level presentation experience, Cross-functional leadership, Digital brand marketing expertise
Technologies
Web, Ecommerce, Media, Social, Paid Search, Attribution, Optimization
Responsibilities
Translate marketing strategy and audience insights into campaign briefs and launch plans; Manage cross-functional workstreams to ensure on-time execution; Monitor campaign performance and market data to optimize effectiveness; Ensure brand alignment and consistency across all consumer-facing channels.
Seniority
Senior, hands-on IC