Product Manager, Marketing Technology
Core
Owns end-to-end strategy and delivery of T-Mobile's Marketing Technology platforms (campaign orchestration, customer data infrastructure, personalization, marketing automation) to drive marketing efficiency and growth.
Role type
Product Manager, Marketing Technology
Builds
MarTech platforms, tools, and capabilities for T-Mobile's marketing operations
Domain
Telecommunications / Marketing Technology
Deliverable
production ML models | product features
Required skills
Product Management, Agile Methodology, Backlog Management, Business Acumen, Data Analysis, Market Research, Stakeholder Management, Strategic Thinking, Technical Writing, User Experience (UX), Marketing Technology Platforms (CDP, ESP, CRM, DMP)
Preferred skills
Data Integration & API Concepts, Audience Segmentation & Personalization
Technologies
CDPs, ESPs, CRMs, DMPs, paid media platforms, marketing automation tools, clean rooms
Responsibilities
Create and manage product vision and roadmap; conduct market and vendor research; generate product requirements and user stories; define technical specifications for data integrations; partner with development and marketing teams to drive delivery; generate dashboards tracking platform adoption and success metrics; secure product funding; conduct cost-benefit and ROI analysis.
Seniority
Mid-Senior, hands-on IC
