Manager, Software Development - Marketing Technology
Core
Lead the Marketing Technology team to build data infrastructure, web analytics, and media tracking solutions that power T-Mobile's marketing engine.
Role type
Manager, Software Development (Marketing Technology)
Builds
Web analytics infrastructure, media reporting solutions, CRM/media platform integrations, and CDP capabilities for audience segmentation.
Domain
Telecommunications / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Team leadership (15+ developers), Web analytics strategy, SQL, Tag management systems, Data privacy regulations (CCPA, GDPR), Digital advertising ecosystems, Vendor management, Business metrics analysis
Preferred skills
Customer Data Platforms (CDP), Server-side tagging, Conversion APIs, Media mix modeling (MMM), Data visualization tools (Looker, Tableau, Power BI), Agile/Scrum
Technologies
Tag management systems, CRM platforms, Media buying tools, Data visualization tools
Responsibilities
Manage and develop a software engineering team; Drive improvements in development practices and tooling; Oversee technical vendor relationships; Lead web analytics strategy and governance; Own end-to-end media tracking infrastructure; Oversee CRM and media platform integrations; Serve as primary MarTech domain expert for roadmap and strategy.
Seniority
Manager, hands-on leadership