Analytics Engineer - London - UK
Core
Own the accuracy, reliability, and scalability of marketing data and tracking ecosystem for a global digital healthcare company.
Role type
Analytics Engineer (Marketing Data & Tracking)
Builds
Marketing event pipelines, tracking infrastructure, and data quality monitoring systems for ad platforms and CRM tools.
Domain
Digital Health / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
Google Tag Manager (web & server-side), Segment (CDP), SQL (BigQuery), browser dev tools, event-driven data models, dbt
Preferred skills
Consent management platforms, attribution modelling, MMM, regulated industry experience
Technologies
Google Tag Manager, Segment, BigQuery, Meta, Google Ads, TikTok
Responsibilities
Implement and maintain tracking across web and app surfaces; Configure and manage integrations with key ad platforms; Monitor and validate data accuracy across marketing pixels and event streams; Build dashboards and alerts to monitor tracking health and data quality; Ensure tracking fires correctly based on user consent (GDPR and ePrivacy); Partner with engineering on server-side tracking and event ingestion
Seniority
Mid-level (3–5 years experience)