Sr. Manager, Product Marketing
Core
Leads a team responsible for developing and executing marketing strategies for new and emerging products, managing product positioning, messaging, and content strategy to engage customers and support sales channels.
Role type
Senior Manager, Product Marketing
Builds
Product adoption and sales pipeline growth through targeted marketing efforts and go-to-market strategies.
Domain
Telecommunications / Consumer Technology
Deliverable
Product features (marketing strategy, positioning, messaging)
Required skills
Team leadership and coaching, Go-to-market strategy development, Segmentation and solution delivery, Customer experience management, Strategic communication and content development, Cross-functional project management
Preferred skills
Marketing, Business, or Communications degree background, Holistic product marketing content creation, Supervisory experience
Technologies
None explicitly stated
Responsibilities
Manage and evaluate a team of product marketing managers, Develop product positioning and value propositions, Collaborate with leadership to establish pricing and promotional strategies, Oversee creation of product content including collateral and presentations
Seniority
Senior, hands-on IC with team management
