デジタルマーケター（ナーチャリング担当）アシスタントマネージャー/事業開発部
Core
Design and execute customer nurturing campaigns via email, web, and community channels to generate leads for sales teams.
Role type
Digital Marketing & Lead Generation Assistant Manager
Builds
Customer nurturing scenarios, email content, and lead handoff processes for the DMLG sales team
Domain
Financial services / Digital Marketing / CRM
Required skills
Digital marketing, CRM, email marketing, customer communication, data analysis, campaign design, cross-functional collaboration
Preferred skills
Marketing automation tools, Salesforce/Account Engagement, lead qualification criteria design, inside/field sales collaboration
Technologies
Marketing automation tools, Salesforce, Account Engagement
Responsibilities
Analyze customer attributes and behavior history, design target audiences and communication timing, plan and operate email campaigns, improve customer nurturing scenarios and content, define criteria for customer interest and sales handoff, analyze distribution results and sales outcomes, collaborate with content, CEP, sales, and data teams
Seniority
Mid-level, hands-on IC with team leadership potential