Senior Manager - Business Marketing
Core
Leading B2B marketing portfolios for Global Markets, Economics, and Research, focusing on thought leadership, flagship events, and strategic partnerships to reinforce market credibility.
Role type
Senior Manager, B2B Financial Services Marketing
Builds
Integrated marketing programs, thought leadership campaigns, signature conferences, and strategic partnership initiatives for institutional clients.
Domain
Financial Services / B2B Institutional Marketing
Deliverable
product features
Required skills
B2B marketing leadership, thought leadership strategy, flagship event management, strategic partnership development, stakeholder influence, budget management, agency management, data-driven marketing, cross-functional collaboration, risk culture adherence.
Preferred skills
Experience in matrixed organizations, commercial acumen, translating research into marketing, managing large-scale event delivery.
Technologies
Marketing platforms, client engagement tools, analytics tools.
Responsibilities
Lead end-to-end marketing portfolio prioritization; shape and deliver thought leadership campaigns; lead strategy and delivery of flagship conferences and events; develop strategic partnerships; manage agency and partner relationships; manage marketing spend within budgets; establish robust reporting and evaluation frameworks.
Seniority
Senior, hands-on IC with leadership responsibilities