Senior Paid Media Specialist
Core
Lead strategy, execution, and performance optimization of paid advertising initiatives to drive enrollment for master's, certificate, and executive education programs.
Role type
Senior Paid Media Strategist (Performance Marketing)
Builds
Enrollment pipelines for professional and graduate education programs
Domain
Higher Education / Professional Studies
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel campaign management, Budget oversight, Platform expertise (Google, Meta, LinkedIn, Reddit), Analytics tool fluency (Tableau, GA4), CRM attribution (Slate, Salesforce), A/B testing design, KPI-driven dashboard creation
Preferred skills
Higher education marketing experience, Agency-side experience, Web-based design software familiarity (Adobe Express), Project management tools
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, Tableau, GA4, Slate, Salesforce, Adobe Express
Responsibilities
Plan and manage paid media campaigns across multiple channels, Optimize channel performance and budget allocation, Develop and maintain KPI-driven dashboards, Translate campaign data into actionable insights for leadership, Partner with design and CRM teams for creative and data integrity, Report on enrollment outcomes and attribution metrics
Seniority
Senior, hands-on IC