Senior Paid Media Specialist
Core
Lead strategy, execution, and performance optimization of paid advertising initiatives for master's, certificate, and executive education programs to drive enrollment.
Role type
Senior Paid Media Strategist
Builds
Enrollment for professional and graduate education programs
Domain
Higher Education / Performance Marketing
Required skills
Multi-channel campaign management, Budget management, Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, Tableau, GA4, CRM attribution (Slate/Salesforce), A/B testing
Preferred skills
Higher education marketing, Agency experience, Adobe Express, Project management tools
Responsibilities
Campaign planning and budget oversight, Creative and messaging development, Performance analytics and reporting, KPI-driven dashboard maintenance, Data tracking and lead source attribution, Actionable recommendations to leadership