Lead of Digital Marketing Measurement and Data Science
Core
Lead digital marketing measurement and data science to drive US business performance by analyzing CRM, paid media, and website data to assess promotional effectiveness and optimize patient journey experiences in the Neuropsychiatry therapeutic area.
Role type
Senior management-level data scientist (marketing analytics)
Builds
Statistical and machine learning models for media mix analysis, HCP segmentation, and attribution to optimize multi-channel marketing delivery.
Domain
Biotechnology / Digital Marketing Analytics / Neuropsychiatry
Deliverable
production ML models
Required skills
Advanced analytics, machine learning, predictive algorithms, statistical modeling, SQL, Python or R, CRM analytics, digital media analytics, media mix modeling, data extraction, model validation, resource allocation
Preferred skills
Biotech/pharma experience
Technologies
Python, R, SQL
Responsibilities
Conduct patient journey analyses and HCP segmentation; develop statistical and ML models to quantify effects on patient journeys; build attribution models to optimize message delivery; partner with marketing and agencies to define measurement strategy; provide recommendations to brand managers on channel KPIs; lead cross-functional analyses and direct partners on deliverables.
Seniority
Management, strategic leadership & execution
