Lead of Digital Marketing Measurement and Data Science
Core
Lead digital marketing measurement and data science to drive US business performance by analyzing CRM, paid media, and website data to assess promotional effectiveness and optimize patient journey experiences in neuropsychiatry.
Role type
Senior management-level data scientist (marketing analytics)
Builds
Statistical and machine learning models for media mix analysis, attribution, and patient journey optimization
Domain
Biotechnology / Digital Marketing Analytics / Neuropsychiatry
Deliverable
production ML models | dashboards & analysis
Required skills
Media mix modeling, statistical and machine learning model development, SQL, Python or R, CRM analytics, digital media analytics, predictive algorithms, AI-powered tools, data extraction and manipulation, model validation and implementation
Preferred skills
Biotech/pharma experience
Technologies
Python, R, SQL
Responsibilities
Conduct patient journey analyses and HCP segmentation, develop statistical and ML models to quantify effects on patient journeys, create attribution model solutions, provide recommendations on healthcare providers reached via various channels, partner with agencies to define measurement strategy, lead development of omni-channel marketing solutions
Seniority
Management, strategic leadership & team direction
