Director, Marketing Technology and Transformation
Core
Lead Marketing Technology and Transformation, owning the multi-year MarTech roadmap, simplifying processes, automating work, and deploying responsible AI to improve delivery across Zelle, Paze, and Certos brands.
Role type
Director, Marketing Technology and Transformation
Builds
Shared processes, platforms, automations, and AI capabilities for Marketing operations
Domain
Financial Services / Marketing Technology / AI
Deliverable
production ML models
Required skills
Multi-year strategy and roadmap development, technology investment evaluation, vendor management, cross-functional leadership, process reengineering, AI workflow integration, business case development, executive communication
Preferred skills
Modernizing MarTech in regulated environments, generative AI and decision automation, product management, change management, architecture, agile delivery
Technologies
MarTech platforms, CRM, AI tools, automation frameworks
Responsibilities
Own and maintain the multi-year MarTech technology roadmap; Lead efforts to improve Marketing processes using automation and AI; Identify and prioritize practical uses of AI to reduce manual work; Manage key technology and vendor relationships; Develop business cases and funding recommendations for major technology investments; Partner with Legal, Risk, and Technology teams to ensure new capabilities meet security and governance requirements
Seniority
Director, strategic leadership with hands-on transformation