Marketing Manager
Core
Lead marketing strategy and operations to reach, engage, and inspire prospective students for the USC Marshall School of Business graduate programs.
Role type
Marketing Manager (Higher Education)
Builds
Integrated marketing campaigns, brand awareness, and demand generation for graduate programs
Domain
Higher Education / Marketing
Deliverable
product features
Required skills
Marketing strategy, team leadership, agency management, data analysis, project management, budget management, multi-channel campaign execution
Preferred skills
Master's degree, experience in mission-driven organizations, staff supervision, integrated multi-channel campaigns, audience segmentation, AI tools usage, higher education experience
Technologies
AI-enabled tools, digital, email, web, social media channels
Responsibilities
Develop short- and long-range marketing strategies, supervise and develop assigned staff, plan and execute integrated marketing initiatives, use marketing data to evaluate performance and optimize approaches, manage marketing budgets and vendors
Seniority
Mid-Senior level, hands-on IC with leadership responsibilities
