Social Media Lead, Executive Communications
Core
Manage executive social media accounts and develop content strategy for a university, creating polished communications across digital and traditional channels.
Role type
Social Media Lead (Executive Communications)
Builds
Executive social media presence, content campaigns, and digital communications for university leadership.
Domain
Higher Education / Corporate Communications
Deliverable
product features
Required skills
Content strategy, copywriting, social media management, SEO/GEO optimization, analytics, Adobe Creative Suite, HTML/CSS, WordPress
Preferred skills
Higher education experience, HR knowledge, project management, AP style, internet research
Technologies
Facebook, Twitter, Instagram, YouTube, LinkedIn, WordPress, Adobe Creative Suite, Microsoft Office
Responsibilities
Create and curate executive social media posts; manage content calendars and approvals; analyze social media performance metrics; collaborate with university departments on event activations; monitor social channels for real-time opportunities and issues.
Seniority
Mid-Senior level, hands-on IC