Content Assistant Director, UM&C
Core
Leads the University's digital content strategy for flagship channels including the News Center to strengthen brand reputation and support enrollment and research priorities.
Role type
Senior IC content strategy director
Builds
Enterprise-level digital news platforms, flagship web destinations, and integrated storytelling initiatives
Domain
Higher education marketing and digital communications
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
digital content strategy, editorial leadership, user research, SEO/GEO, digital analytics, project management, stakeholder management, change management, vendor management, mentoring
Preferred skills
higher education experience, taxonomies, information architecture, accessibility standards, emerging digital platforms, Agile methodologies
Technologies
content management systems, Google Analytics, Google Tag Manager, SEMrush, Adobe Creative Cloud
Responsibilities
Establish content priorities and editorial calendars aligned with audience research; lead complex digital storytelling initiatives; manage editorial workflows and production schedules; conduct audits and performance analysis to optimize content; develop and enforce digital governance frameworks and style guides; mentor writers, editors, and content strategists
Seniority
Senior, hands-on IC with mentorship responsibilities