Senior Social Media Specialist
Core
Manages the University's flagship social media channels, translating institutional priorities into compelling, audience-centered content across platforms to support brand, reputation, and recruitment goals.
Role type
Senior Social Media Specialist (Content Operations & Strategy)
Builds
Coordinated, platform-specific social media content and activation plans for a higher education institution
Domain
Higher Education / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Editorial strategy, content planning, social media copywriting, short-form video production, community management, performance analytics, campaign integration, workflow management
Preferred skills
Higher education experience, brand-led always-on strategies, social listening, KPI development, risk management, cross-functional collaboration
Technologies
Marq, Sprout, Dunroe, Basecamp, Google Data Studio, Microsoft Office Suite
Responsibilities
Own development and management of the flagship social media editorial calendar; Produce platform-native social media content across text, photography, graphics, and short-form video; Lead social media activation and execution for major institutional campaigns; Oversee day-to-day management and publishing across flagship social media channels; Monitor social media performance and audience behavior to evaluate content effectiveness
Seniority
Senior, hands-on IC
