Senior Social Media Specialist
Core
Manages the University's flagship social media channels, translating institutional priorities into compelling, audience-centered content across platforms.
Role type
Senior Social Media Specialist (Content Operations & Strategy)
Builds
Coordinated, platform-specific social media content and activation plans for the University of Rochester
Domain
Higher Education Marketing & Communications
Required skills
Editorial strategy, content planning, social media copywriting, short-form video production, community management, performance analytics, campaign integration, platform best practices
Preferred skills
Enterprise-level social media strategy, integrated campaign leadership, reputation management, social listening, advising senior leaders
Technologies
Social media management platforms, analytics tools, mobile/desktop production tools
Responsibilities
Owns development and management of the flagship social media editorial calendar; Produces platform-native social media content across text, photography, graphics, and short-form video; Leads social media activation and execution for major institutional campaigns; Oversees day-to-day management and publishing across flagship social media channels; Monitors social media performance and audience behavior to evaluate content effectiveness
Seniority
Senior, hands-on IC
