Director of Marketing
Core
Lead marketing strategy and operations to reach, engage, and inspire a global alumni community of 500,000+ through programs, events, and communications.
Role type
Director of Marketing (Alumni Association)
Builds
Integrated marketing campaigns, alumni engagement programs, and brand stewardship initiatives for a private research university.
Domain
Higher Education / Alumni Relations
Deliverable
product features
Required skills
Marketing strategy, integrated campaign planning, team leadership, data-driven optimization, budget management, stakeholder collaboration, brand stewardship, CRM/marketing automation, emerging tech (AI) application.
Preferred skills
Master's degree, experience in mission-driven organizations, multi-channel digital marketing, audience segmentation, higher education/nonprofit sector experience.
Responsibilities
Develop short- and long-range marketing strategies; plan and execute integrated marketing initiatives; manage marketing budgets and vendors; lead and develop assigned staff; use data and insights to optimize performance; oversee brand standards and represent the association at events.
Seniority
Director, strategic leadership & team management