Demand Generation Manager, Spain
Core
Own the strategy and execution of multi-channel demand generation programs to build pipeline and awareness for Clio's legal AI platform in the Spanish market.
Role type
Demand Generation Manager (B2B SaaS)
Builds
Pipeline and brand awareness for legal practice management software in Spain
Domain
Legal Technology (LegalTech) / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation strategy, paid media management (Google Ads, LinkedIn, Meta), agency management, data analysis, cross-functional stakeholder management, project prioritization
Preferred skills
Legal industry knowledge, Spanish market experience, marketing automation platforms (HubSpot, Marketo), CRM tools (Salesforce), BI tools (Looker), AI tools for marketing
Technologies
Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Salesforce, Looker, Google Analytics, Asana, Google Workspace
Responsibilities
Develop and own demand generation strategy and budget for Spain; Lead execution of integrated multi-channel campaigns; Manage external agency relationships; Own reporting on pipeline contribution and conversion metrics; Build and maintain dashboards for leadership visibility; Represent Spanish market needs in broader EMEA planning
Seniority
Mid-Senior, hands-on leadership