Senior Customer Marketing Manager, Advocacy
Core
Lead the growth and optimization of Clio's referral program to drive customer engagement, adoption, and advocacy within the legal software market.
Role type
Senior Customer Marketing Manager (Referral Program)
Builds
Referral program initiatives, customer advocacy campaigns, and data-driven growth strategies for cloud-based legal software.
Domain
Legal technology (SaaS) / Customer Marketing / Growth
Deliverable
product features
Required skills
B2B software marketing experience, referral program design and scaling, data analysis and metrics tracking, cross-functional collaboration, project management, sales and marketing tool expertise
Preferred skills
Experience with growth or demand generation, ability to create engaging content, strong problem-solving skills
Technologies
Salesforce, Ambassador, Sendoso, Pendo, marketing automation platforms, Asana
Responsibilities
Design and launch experiments to extend the referral program, own channel goals and track performance metrics, analyze program data to provide actionable insights, identify opportunities for new segmentation strategies, test and optimize referral workflows and messaging, align referral initiatives with overall business objectives
Seniority
Senior, hands-on IC
