Campaign Manager, Enterprise
Core
Plans, executes, and optimizes multi-channel B2B demand generation campaigns to build brand awareness, generate qualified leads, and drive revenue growth for enterprise legal clients.
Role type
Senior IC Demand Generation Campaign Manager
Builds
Coordinated multi-channel marketing campaigns (paid media, email, web, events, webinars) for enterprise legal professionals
Domain
B2B SaaS / Legal Technology
Required skills
Campaign planning and brief writing, Cross-functional coordination, Project management, Multi-channel campaign orchestration, Campaign analytics and performance reporting, Budget and vendor management, AI tool utilization for workflow automation
Preferred skills
B2B SaaS or technology marketing experience, Enterprise or long-sales-cycle audience experience, Marketing automation tools familiarity, Campaign planning infrastructure building
Technologies
Asana, Claude, Marketing automation platforms
Responsibilities
Write campaign briefs defining audience, insight, objective, message, channel mix, and success measures; Run Demand Generation campaigns end-to-end in partnership with channel owners; Manage campaign calendar, dependencies, and consistency across channels; Brief and coordinate Content, Design, Product Marketing, PR, Sales, and Marketing Operations; Report on campaign performance against brief measures and track to closed revenue; Manage campaign budget, purchase orders, and vendor agreements
Seniority
Mid-Senior, hands-on IC