Senior Product Marketing Manager, Expansion & Growth
Core
Develop and execute go-to-market strategies to drive account penetration, cross-sell, upsell, and competitive displacement for enterprise education solutions.
Role type
Senior Product Marketing Manager (Expansion & Growth)
Builds
Strategic GTM initiatives, sales enablement assets, and market analysis for existing enterprise accounts.
Domain
K12 EdTech / Education Technology
Deliverable
product features
Required skills
TAM analysis, account segmentation, competitive displacement strategy, product positioning, sales enablement, KPI tracking, strategic planning
Preferred skills
Pragmatic Marketing Certification, advanced degree
Technologies
Microsoft Office (Word, Excel, PowerPoint), Microsoft Teams
Responsibilities
Shape market strategy including TAM assessment and segmentation; drive expansion plays impacting multiple stakeholder groups; enable sales with tools and best practices; develop differentiated product positioning and messaging; build sales enablement assets like playbooks and battlecards; track and report KPIs on bookings and win rates; lead training sessions on account growth strategies.
Seniority
Senior, hands-on IC with executive-level judgment