Product Marketing Manager - Science
Core
Owns go-to-market strategy for Science products in K-12 education, developing positioning, pricing, and bundling strategies to support major launches.
Role type
Product Marketing Manager (Science Portfolio)
Builds
Go-to-market plans, messaging frameworks, sales enablement tools, and customer communications for K-12 science learning solutions.
Domain
K-12 Education Technology / Science
Deliverable
product features
Required skills
Go-to-market strategy development, product positioning and messaging, competitive and market intelligence, sales enablement tool creation, cross-functional collaboration, project management, data analysis and reporting
Preferred skills
K-12 education technology experience, K-12 Science subject matter expertise
Technologies
Microsoft Office (Word, Excel, PowerPoint), Microsoft Teams, Highspot, Pendo, CRM, AI tools
Responsibilities
Develop and refine product positioning and value propositions using market and customer research; Conduct competitive analysis and maintain landscape resources; Create and maintain sales enablement assets like pitch decks and battlecards; Define and lead annual product marketing plans; Track performance metrics impacting bookings and revenue; Collaborate with Product, Sales, and Growth teams on launch strategies and communication.
Seniority
Mid-level, hands-on IC