Digital Strategic Account Manager
Core
Partner with Account Executives and clients to develop customized digital marketing strategies and execute multi-platform advertising campaigns.
Role type
Digital Strategic Account Manager
Builds
Integrated advertising campaigns across digital platforms for local businesses and national advertisers
Domain
Media sales and digital advertising
Deliverable
client delivery
Required skills
digital marketing strategy, prospecting, campaign execution, performance analysis, proposal development, SEO/SEM/social media/programmatic/OTT/CTV knowledge, Google Analytics, negotiation, client relationship management
Preferred skills
Bachelor's degree in Marketing/Advertising/Business, 2+ years in digital marketing/media sales, Google Tag Manager experience
Technologies
Google Analytics, Google Tag Manager, Nexstar proprietary tools
Responsibilities
Develop strategic digital marketing recommendations, build new business through prospecting and cold calling, collaborate on integrated campaigns, execute and optimize campaigns, analyze performance metrics, maintain client communication
Seniority
Mid-level, hands-on IC