Strategic Account Manager
Core
Direct digital sales efforts for all digital marketing services, closing opportunities with Account Executives and Sales Managers to grow new and existing digital revenue business.
Role type
Strategic Account Manager (B2B Sales)
Builds
Digital advertising and digital marketing services revenue
Domain
Local media and digital advertising
Deliverable
product features
Required skills
consultative sales, local digital marketplace knowledge, packaging digital assets, identifying key target accounts, partnering with agencies, vertical-specific sales (automotive, recruitment, healthcare, home services, legal), pre-meeting research, need-based point of view development
Preferred skills
challenger seller approach, innovative digital marketing solution ideation, simplifying client digital marketing spending
Technologies
[None explicitly stated]
Responsibilities
Close sales opportunities with Broadcast Account Executives and Sales Managers; identify key target accounts and partners; update sales teams on new product rollouts, best practices, national sales contests, and industry trends; provide innovative ideas in digital marketing solutions to help grow client businesses; simplify client digital marketing spending by maximizing digital footprint
Seniority
Individual Contributor, mid-level sales leader