CDP/MA/OneTrust Operations Sr. Manager
Core
Leads day-to-day execution of marketing automation, customer data activation, and consent integration, translating business requirements into operational requirements for CDP and OneTrust.
Role type
Senior Manager, Marketing Automation & CDP Operations
Builds
Documented processes and clean data to support AI-driven automation; optimized customer-data activation and journey orchestration.
Domain
Biotechnology / Marketing Technology
Deliverable
production ML models
Required skills
Requirements definition, vendor oversight, stakeholder alignment, privacy compliance (GDPR/CCPA/HIPAA), platform performance monitoring, backlog management, identity resolution, audience management, consent integration.
Preferred skills
AI capabilities application, predictive segmentation, product roadmap development, Agile methodology.
Technologies
Salesforce Marketing Cloud, Adobe Campaign, Marketo, OneTrust, CDP, Jira, APIs.
Responsibilities
Partner with stakeholders to understand strategic goals and channel needs; translate business requirements into operational requirements; manage customer data activation for segmentation and personalization; oversee DTE and third-party partners during execution and UAT; confirm consent data flows from OneTrust to CDP; ensure processes follow privacy and data governance requirements; monitor platform performance and identify automation opportunities.
Seniority
Senior, hands-on IC