VP, Growth Marketing
Core
Own MRR, growth, and forecast accountability across ABC Trainerize and ABC FitMetrics, driving full-funnel customer journey optimization and AI-enabled growth strategies.
Role type
VP, Growth Marketing (PLG)
Builds
Production ML models | product features
Domain
SaaS / Fitness Technology / Performance Marketing
Deliverable
production ML models
Required skills
Strategic growth planning, AI-enabled growth, global leadership, executive reporting, full-funnel optimization, vendor ecosystem management, cross-functional alignment, data governance, experimentation design, financial acumen
Preferred skills
Agentic workflows, LLM visibility, cross-cultural competence
Technologies
SEM, Paid Social, Programmatic, SEO, AEO, LLM, CRM, Analytics platforms
Responsibilities
Set global growth strategy and channel governance; build executive-ready reporting and forecasting; lead a high-performing growth organization; govern vendor ecosystem; operationalize AI-driven capabilities; partner with Product and Engineering to remove friction; scale lifecycle and marketing automation programs.
Seniority
Executive, strategic leadership & mentorship
