Director, Product Marketing (Gym Segment)
Core
Define and execute go-to-market strategy, positioning, and messaging for Ignite, a complex B2B SaaS platform for fitness businesses, to drive adoption and revenue.
Role type
Director, Product Marketing (B2B SaaS)
Builds
Ignite (a multi-audience platform for fitness clubs and coaches)
Domain
B2B SaaS / Fitness Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS product marketing leadership, go-to-market strategy, positioning architecture, competitive intelligence, cross-functional team leadership, strategic partnership with Product, executive storytelling, data-driven decision making, AI fluency for research and synthesis
Preferred skills
Experience in SLG environments, ability to build positioning from scratch, coaching ability, fluency with AI as a thinking accelerator
Technologies
AI tools for research and synthesis
Responsibilities
Own positioning and message architecture for Ignite; lead tiered go-to-market launch processes; drive customer adoption and lifecycle communications; build systematic competitive intelligence capability; act as a strategic partner to Product leadership; lead and develop the PMM team
Seniority
Director, strategic leadership with hands-on execution