Area Lead Customer Acquisition
Core
Own ING Belgium's New-to-Bank acquisition strategy and customer inflow for Private Individuals, driving sustainable growth through digital acquisition, performance marketing, and referral programs.
Role type
Senior Product Area Lead (Strategy & Leadership)
Builds
Customer acquisition strategies, digital campaigns, and referral programs for Minors, Gen Z, Starters, and Expats.
Domain
Banking / Digital Marketing / Customer Acquisition
Deliverable
product features
Required skills
Strategic planning, performance marketing, data-driven experimentation, team leadership, budget management, business case development
Preferred skills
AI implementation, transformation leadership, stakeholder management
Technologies
Digital acquisition platforms, performance marketing tools, analytics frameworks
Responsibilities
Define and execute acquisition strategies for specific customer segments, lead transformation initiatives to improve funnel conversion, manage acquisition budgets and KPIs, lead a multidisciplinary team of 20+ members, develop business cases for growth initiatives