Girokonto Sales & Growth Manager (w/m/d)
Core
Design product and sales communications for current account (Girokonto) offerings, managing campaigns, content, and customer experience across channels.
Role type
Senior marketing and sales communications manager (current accounts)
Builds
Consistent customer-facing communications, sales campaigns, and content for the current account product line
Domain
Banking / Financial Services
Deliverable
product features
Required skills
Product and sales communication strategy, campaign planning and coordination, content management, A/B testing, data analysis, voice-of-customer insights, AI and automation evaluation, stakeholder management
Preferred skills
Experience in digital marketing, knowledge of the financial sector, market trend analysis
Technologies
Content Management Systems (CMS), A/B testing tools, reporting tools
Responsibilities
Create and coordinate product and sales communications, plan and execute sales campaigns, manage content creation and CMS updates, conduct A/B tests to optimize conversion, analyze data and customer feedback to drive improvements, evaluate AI and automation technologies, maintain internal documentation and guidelines
Seniority
Senior, hands-on IC