Digital Analyst
Core
Turn user behavior and funnel data into actionable insights to drive conversion improvement across web and app channels for acquisition and in-life stages.
Role type
Digital Analyst (Analytics & Conversion Optimization)
Builds
Marketing engine scaling for web and app channels
Domain
Digital Banking / Performance Marketing
Deliverable
dashboards & analysis
Required skills
Funnel analysis, Event tracking/tagging strategy, User behavior study (session recordings, heatmaps), A/B test design support, Paid traffic quality analysis, Dashboard creation
Preferred skills
Strategic vision, Quick win execution, Long-term structural growth planning
Technologies
Adobe Analytics, Amplitude, Optimizely CMS, Hojtarù
Responsibilities
Identify drop-off points in acquisition funnels, Implement co-hold tracking and tagging strategies, Analyze on-page user behavior to uncover friction points, Translate data insights into recommendations for content specialists, Analyze paid traffic quality impacts on conversion, Build recurring dashboards for funnel health and KPIs, Support A/B test design with data and post-test analysis
Seniority
Mid-Senior (5+ years experience)