Digital Analyst
Core
Transform user behavior and funnel data into actionable insights to drive conversion improvements across web and app channels.
Role type
Digital Analyst (Analytics & Conversion Optimization)
Builds
Marketing engine scaling for acquisition and in-life user journeys
Domain
Banking / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Funnel analysis, event tracking/tagging strategy, user behavior study, A/B test design support, dashboard creation, stakeholder collaboration
Preferred skills
None stated
Technologies
Adobe Analytics, Amplitude, Optimizely CMS, Hojtarù
Responsibilities
Analyze acquisition funnels to identify drop-off points; implement co-hold tracking and tagging strategies; study on-page user behavior to uncover friction points; translate data insights into recommendations for content specialists; analyze paid traffic quality impacts on conversion; build recurring dashboards for funnel health and KPIs; support A/B test design with data backend and post-test analysis
Seniority
Mid-Senior (5+ years experience)
