Product Manager Insurance – Digital Sales (w/m/d)
Core
Bridging insurance and sales by analyzing market trends, customer behavior, and competitive developments to optimize digital insurance distribution strategies and customer journeys.
Role type
Product Manager, Digital Sales & Insurance
Builds
Phygital insurance distribution strategy, digital customer journeys, commercial campaigns, and digital product positioning
Domain
Insurance / Digital Sales / Banking
Deliverable
product features
Required skills
Digital marketing, digital sales, campaign management, customer journey mapping, quantitative data analysis, stakeholder coordination, strategic planning
Preferred skills
Experience in insurance, banking, or digital sales environments
Technologies
None explicitly stated
Responsibilities
Analyze market trends and customer behavior to identify growth opportunities; Design and manage commercial campaigns and digital contact strategies; Define and prioritize the digital roadmap; Translate data insights into actionable improvements for conversion and growth; Coordinate between insurance and digital sales teams to align strategic and operational goals
Seniority
Mid-Senior, hands-on IC
