Digital business Expert - Growth and New segments
Core
Own and evolve end-to-end customer journeys for ING's youth banking segment (Cuenta START), driving business growth and strategic positioning.
Role type
Digital Business Expert (Growth & New Segments)
Builds
Customer journeys and product features for the youth banking segment
Domain
Banking / Fintech
Deliverable
product features
Required skills
End-to-end customer journey design, Agile backlog management, MVP delivery, cross-functional stakeholder alignment, data analysis, regulatory compliance knowledge
Preferred skills
Strategic and creative thinking, customer-centric mindset, hands-on execution
Technologies
Agile frameworks, MVP development tools
Responsibilities
Design and align customer journeys from ideation to production, translate business needs into actionable requirements and user stories, lead cross-functional alignment with Legal/Compliance/Tech, act as Business Guardian for regulatory standards, analyze data to monitor performance and support decision-making, identify growth opportunities for customer acquisition and engagement, support Product Owner in backlog management
Seniority
Mid-Senior, hands-on IC