Tribe Lead Growth Digital Sales
Core
Lead digital commercial strategy and growth engine for ING Italy's Business Banking segment, driving acquisition, activation, and engagement across digital touchpoints.
Role type
Senior Growth & Digital Sales Lead (Business Banking)
Builds
Holistic growth engine integrating analytics, multi-channel digital sales, content strategy, and strategic partnerships.
Domain
Fintech / Business Banking / Digital Sales
Deliverable
product features
Required skills
Digital growth strategy, performance marketing, customer analytics, funnel optimization, content strategy, community building, partnership management, martech orchestration, agile team leadership, regulatory compliance (AML/KYC/PSD2)
Preferred skills
Experience in SME-focused digital environments, B2B financial services knowledge
Technologies
Campaign orchestration platforms, digital analytics tools, A/B testing frameworks, CMS, attribution models
Responsibilities
Lead Customer Insights & Analytics strategy; Build data framework for funnel visibility; Own end-to-end acquisition journey across digital channels; Drive product activation via targeted journeys; Develop content strategy for business clients; Manage digital acquisition partnerships; Optimize sales funnel and conversion KPIs; Oversee martech capabilities; Lead high-performing agile team.
Seniority
Senior, hands-on IC with team leadership
